English
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About The Book
Description
Author
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
Piracy-free
Assured Quality
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Details
ISBN 13
9780415942591
Publication Date
-03-07-2003
Pages
-222
Weight
-395 grams
Dimensions
-152x229x13.41 mm
