The Automatic Customer

<p><b>In <i>The Automatic Customer</i> John Warrillow provides the essential blueprint for turning your customers into subscribers</b><br><br>The lifeblood of your business is repeat customers. But customers can be fickle markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.<br><br>These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix companies in nearly any industry from home contractors to florists can build subscriptions into their business.<br><br>Subscription is the key to increasing cash flow igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth <i>The Automatic Customer</i> will be your secret weapon.<br><br>'Read apply and watch your bank deposits grow every month' Chris Guillebeau bestselling author of <i>The $100 Startup</i><br><br>'If you have a business or are thinking about starting one this book will be the best investment you've ever made' Bo Burlingham editor-at-large of <i>Inc.</i> and author of <i>Small Giants</i> and <i>Finish Big</i><br><br><b>John Warrillow</b> the author of<i> Built to Sell</i> is the founder of The Value Builder System&#153; where advisors help company owners increase the value of their business. Previously he founded Warrillow &amp; Co. a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist he lives in Toronto.</p>