The Average is Always Wrong

<p>Everywhere you look people are talking about data. </p><p>Buzzwords abound – ‘data science’ ‘machine learning’ ‘artificial intelligence’. But what does any of it really mean and most importantly what does it mean for your business? </p><p>Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.</p><p>The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.</p><p>Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now to reap the rewards of simple but sophisticated uses of data.</p><p>Filled with practical examples and case studies readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.<br /> </p>