The B Corp Handbook Second Edition: How You Can Use Business as a Force for Good [Standard Large Print 16 Pt Edition]

B Corps are a global movement of more than 2700 companies in 60 countries-like Patagonia Ben & Jerrys Kickstarter Danone North America and Eileen Fisher-that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance accountability and transparency. This book is the authoritative guide to the what why and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp improving their social and environmental performance and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity equity and inclusion (DEI). These changes are important because DEI can no longer be a side conversation-it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement any company regardless of size industry or location can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate using business as a force for good can help you attract and retain the best talent distinguish your company in a crowded market and increase trust in your brand.