The Backward Society

About The Author: About The Author: Raymond Frost is Professor of Management Information Systems at Ohio University. He has published scholarly papers on database management and is an associate editor of The Journal of Database Management. He currently teaches e-commerce database and interdisciplinary courses. Frost earned a doctorate in business administration and an MS in computer science at the University of Miami and received his BA in philosophy at Swarthmore College. Contact: frostr@ohio.edu. Judy Strauss is Assistant Professor of Marketing at the University of Nevada Reno. She has published academic papers in Internet marketing advertising and marketing education. She has had many years of professional experience in marketing serving as entrepreneur as well as marketing director of two firms. She currently teaches Internet marketing marketing communications and marketing management at both the undergraduate and MBA levels. Strauss earned a doctorate in marketing at Southern Illinois University and a finance MBA and marketing BBA at University of North Texas. Contact: jstrauss@unr.edu.