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English
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About The Book
Description
Author
This small inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5857
₹7878
25% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780742555419
Publication Date
-16-12-2008
Pages
-312
Weight
-425 grams
Dimensions
-152x229x16.59 mm
