The Basics of Media Writing

<p style=background: white; margin: 0in 0in 0pt;><strong><span style=color: black;>The Basics of Media Writing:</span></strong><strong><span> A Strategic Approach</span></strong><span style=color: black;> helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. </span><span>This research-driven strategy-based media writing textbook digs deeply into how media professionals think and write in journalism public relations advertising and other forms of strategic communication. <span style=color: black;>Authors </span>Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience the situation and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact Analysis Judgment or Action) to guide them to the right angle or organizational structure for their message. <span style=color: black;>Rooted in classical rhetorical methods this step-by-step technique enables readers to strategically approach each writing task no matter the format.</span></span></p>