The Best Digital Marketing Campaigns in the World II

<p>In the second volume of <b><i>The Best Digital Marketing Campaigns in the World</i></b> best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history analysing what they did right and their impact. This privileged insight into some of the freshest most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world 16 in the UK 5 in the US/Canada and the rest from Europe Australia the Middle East and North Africa South Africa and South America.<br><br>Full of behind-the-scenes insights into campaign strategy implementation and results <b><i><u>The Best Digital Marketing Campaigns in the World II </u></i></b>explores how businesses and agencies large and small have harnessed social media blogs video email mobile and search to boost their brand and attract customers. Covering a wide range of world-class award-winning campaigns from brands such as Activia Red Bull Heinz Harley Davidson O2 Peugeot Nike Samsung and UEFA and agencies including Tribal DDB Scholz and Volkmer Red Bee Bell Pottinger Wired We Are Social and Symbio Digital this is an inspirational must-read for everyone working in marketing and advertising.</p>