The Best Therapy Experience(R)

The Future of Physical Therapy . . . Today physical therapists have an identity crisis. While consumers understand what a dentist plumber electrician or massage therapist does they cannot easily describe a physical therapist. We need to brand ourselves like Starbucks Dunkin Donuts and Apple. The physical therapy experience must be transformed with a branded platform to create standardization and consistency in the outpatient arena. This book which outlines The Best Therapy Experience(R) provides physical therapists with proven concepts and methods to disrupt the industry and build lifelong relationships with clients by focusing on what clients really value. Experts Weigh In . . . Perception Is Reality . . . I think the profession of physical therapy has come a long way. I go back to when I first started in practice and started our sports medicine program in 1974. At that time there were no private practices in physical therapy. Now its become very common. I think thats where youre lacking uniformity in what you do. In private practice there is a less systematic approach to the profession. -Lyle Micheli Orthopedic Surgeon Childrens Hospital Boston MA What I find most frustrating is when [physical therapists] give patients advice that alters the general notion of what their diagnosis is and where they should be going treatment wise. They [need] a conversation with the doctor so a uniform confidence-inducing plan can be followed through. -Mark Reichard Orthopedic Surgeon Norwood MA I think the real issue-and its probably going to impact us all in private practice-is that we have fixed costs and if reimbursements continue to ratchet down we cant change our fixed costs which may drive some people out of business and out of the field. -John Richmond Chairman Dept. of Orthopedics New England Baptist Hospital Boston MA [I refer a patient to physical therapy primarily] to teach them how to exercise safely. [Physical therapists have] an understanding of what the disease process is and develop a personalized program to meet an individuals needs. -Eric Berkson Sports Medicine Orthopedic Surgeon Team Physician Boston Red Sox New England Patriots