Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice. 1 CRACK IN THE WALL 2 ONCE PAIN AND HUNGER HAVE BEEN REMOVED 3 IRONY TO SOME, THEFT TO OTHERS 4 WHITE BOSS IN A BLACK INDUSTRY 5 ARMED TO THE TEETH 6 FURTHEST FROM THE MONEY 7 BACK TO THE HOLY WATERS 8 REJECTING IT, LIVING UP TO IT 9 INFANT ICON 10 YOUR NAME IS 11 BROTHERS AND OTHERS 12 AMERICA’S PARADOX
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