The Bodyshop - An Analysis of the Company´s Actions towards Sustainability

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Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing Anglia Ruskin University language: English abstract: The first store of The Body Shop opened on 26th March 1976 in Brighton England. Today the company has more than 2500 stores situated in over 60 countries around the world. In order to enter new markets the company mainly uses franchising to open stores in new business environments. (L'Oreal 2011 p.69)
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