The Book of Last Resort

<p>This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction it may be time for something different. Fifteen years in the making <em>The Book of Last Resor</em>t is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.</p><p><br></p><p><span style=color: rgba(15 17 17 1)>Is free content a potent marketing tactic or a trap? How do you effectively build an online audience as exclusionary algorithms cater to deep pockets or push vacantly viral memes? Until you unravel your creative identity </span><strong style=color: rgba(15 17 17 1)>success is a trap</strong><span style=color: rgba(15 17 17 1)>. But your true </span><strong style=color: rgba(15 17 17 1)>creative power is found in your scars</strong><span style=color: rgba(15 17 17 1)> - and imperfections - that you might try to mask over. Open up read on and channel these bittersweet insights into the creative expression that will change the terms of your existence.</span></p><p><br></p><p>And yes this book does address the impact of AI on your creative pursuits. AI is an unfolding part of this story that will pose additional obstacles to creators both in terms of finding audiences and monetization. AI will also impact the jobs outlook as well. However AI may end up increasing your audience's craving for the brave uniquely human aspect of creation Jon advocates for in the Book of Last Resort.</p>