The Brand New Leader

<p><em style=color: rgba(51 51 51 1)>The Brand New Leader: Recognizing the Impact of Your Leadership Brand</em><span style=color: rgba(51 51 51 1)> explores the powerful connection between personal identity and leadership effectiveness. Rooted in research and real-world application this book emphasizes how effective leadership styles stem from a leader's unique strengths values experiences and sense of purpose.</span></p><p></p><p><span style=color: rgba(51 51 51 1)>Rather than offering a one-size-fits-all approach to leadership this book empowers readers to recognize refine and communicate their leadership brand-one that is deeply personal action-oriented and aligned with the needs of those they lead. It introduces the BRAND assessment as a reflection tool to support leadership identity development and offers a framework for building influence with integrity.</span></p><p></p><p><span style=color: rgba(51 51 51 1)>Structured to support academic learning and professional development </span><em style=color: rgba(51 51 51 1)>The Brand New Leader</em><span style=color: rgba(51 51 51 1)> provides practical strategies to help readers clarify their leadership values strengthen ethical decision-making and foster authentic relationships. Chapters emphasize the value of authenticity innovation self-awareness and courage in shaping a leadership brand that resonates across teams and organizations-especially in today's complex and evolving workplace.</span></p><p></p><p><span style=color: rgba(51 51 51 1)>This book is ideal for undergraduate and graduate courses in leadership development organizational behavior business ethics and personal branding. It also serves as a valuable tool for leadership coaches HR professionals and organizational leaders seeking to align their leadership identity with their impact.</span></p><p></p>