The Brandopedia

Branding has many synonyms; some call it ?science? and some call it ?art?. Different brand managers perceive branding in numerous forms; however the ultimate goal remains the same: creating long term associations with target audiences. Branding is an interplay of various marketing aspects that creates an environment for brands to flourish and rule in the marketplace. The world of branding started its journey from the Stone Age and has also witnessed the rise of social media. This evolutionary journey teaches many valuable branding concepts that formed the secret ingredients for modern branding tactics. This book offers a peek into branding strategies from a relationship perspective through different branding forms. Branding is nothing but relationship building. It is interesting to see how great brands have built successful relationships with their customers and not just buying and selling relations. Emotional connect builds the robust platform for brands to be associated with customers for a long time. Efforts have been made in this book to explore essential aspects associated with building emotional connections. Be it branding vocabulary storytelling brand persona branding exercises brand architecture or neuromarketing each chapter of this book highlights numerous unique aspects of branding through relevant examples of world?s leading brands. This book unveils the secrets of leading brands and provides an insight on their innovative and intelligent working environment. It is fascinating to learn about the stories of world?s leading brands and how they achieved their iconic brand images by winning the game of branding. It?s all about adapting smart and relevant principles to convert an ordinary brand into an influential one.