The Brandscape: Stories of Brands in Action PART 1

The Brandscape: Stories of Brands in Action – Part 1In today’s fast-paced business world brands constantly evolve to stay relevant. This book brings to life the journeys of five diverse brands navigating the complexities of the Indian market. Written by groups of students this collection of case studies explores their origins business models challenges and growth opportunities. From overcoming market disruptions to leveraging digital innovations each brand’s story offers valuable insights into strategic decision-making and brand-building. Whether you’re a marketing enthusiast student or business professional this book provides a compelling look at the ever-changing brand landscape making it an essential read for those eager to understand branding in action.