The Business of Changing the World

<p>All across the globe companies large and small are making a tremendous difference in the lives of others and in turn are enhancing employee performance boosting morale lowering turnover and heightening brand recognition. In <i>The Business of Changing the World</i> Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time revealing how any company can start their own program and reap enormous benefits.</p><p>This inspiring collection of testimonies brings to light the need for community giving the challenges of implementing a philanthropic initiative and the qualities CEOs must possess in order to make their programs a success. Most important it highlights the tremendous rewards society and businesses stand to earn.</p><p>These are just a few of the extraordinary leaders you'll hear from:</p><ul> <li>Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense</li><li>Alan Hassenfeld the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a debt to the children of the world and how Hasbro expanded its reach beyond the playroom</li><li>UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values</li><li>Timberland president and CEO Jeffrey Swartz tells how by integrating social justice into its business model the company represents the apex in innovation in CSR</li><li>Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy</li></ul><p>In <i>The Business of Changing the World</i> these trailblazers reveal why your company can-and should-start making the world a better place.</p>