THE BUSINESS OF CRICKET

Name: THE BUSINESS OF CRICKET
Price: 286 INR
Availability: InStock
Author: "Vijay Santhanam"
ISBN: 9789350290798

Vijay Santhanam

Shyam Balasubramanian

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

Please enter pincode to check delivery time.

*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

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The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by tele