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About The Book
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Why is it that so many organizations seeking to do good in the world miss opportunities to do so – and indeed sometimes exacerbate the very problem they seek to address? The Business of Doing Good reveals six insights for microfinance and other social purpose organizations using the marketplace to tackle a range of pressing social challenges. To deliver on good intentions we need to do more than simply deliver ‘good products’ and become organizations designed to do good. The insights focus on cr