The Business of Starting and Running Your Business

<p> </p><p>The Business of Starting and Running Your Business was written with the layperson in mind</p><p>setting out the steps to conceptualize form and run a new business successfully as well as</p><p>expanding it. It combines the author's four decades of experience in industry with owning</p><p>multiple businesses and a decade of teaching business courses to provide a textbook that will</p><p>benefit all readers at any level of experience.</p><p><br></p><p>The book also incorporates many of the basic points covered during an MBA course so if the</p><p>student decides to pursue one he/she will have already been exposed to the topic. Topics</p><p>covered include quantifying and qualifying your idea sources for financing inventory</p><p>management pricing purchasing making a business plan hiring firing benefits advertising</p><p>marketing promotions public relations legal matters distribution logistics disaster</p><p>management technology issues teamwork corporate ethics business communications</p><p>body language operations expansion contraction time management customer feedback</p><p>and outsourcing.</p><p><br></p><p>There's an overview of what different financial statements (and amazingly it</p><p>does all this without much math) and business correspondence should look like.</p><p>Each chapter covers at least one topic has real-life stories from the author has class discussion</p><p>questions and end of chapter questions as well. All answers are included without the need to</p><p>buy a teacher's edition of the book</p><p> </p>