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About The Book
Description
Author
The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey the work tries to reveal the interviewees' perception of the original symbol and the proposed redesign.
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Details
ISBN 13
9786208404826
Publication Date
-22-12-2024
Pages
-52
Weight
-85 grams
Dimensions
-152x229x3.16 mm
