The Catalytic Customer

<p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>In </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>The Catalytic Customer</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> veteran strategist Paul Peterson flips the script on customer feedback. Instead of listening to the loudest or most loyal voices he introduces a rare and remarkable group of individuals: Catalytic Customers. These are the people who spot overlooked opportunities challenge assumptions and help companies make better decisions faster.</span></p><p></p><p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Why read this book?</strong></p><p></p><ul><li><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Discover how to find customers who sharpen focus and spark innovation</span></li><li><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Go beyond generic feedback and get insights that actually drive change</span></li><li><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Embrace a clear repeatable framework to improve products strategy and messaging</span></li></ul><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Backed by real stories from brands like Netflix Google and AT&T this book offers practical tools and examples to help you work with customers who can truly move the needle. Whether you're building designing or marketing you'll learn how to stop guessing and start listening to the voices that matter most.</span></p><p></p><p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>If your team is drowning in data but still unclear on what to do next this book will show you the way forward. Get your copy now.</strong></p><p></p>