The CFO Myth

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The CFO Myth</strong></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)><em>Ten Reasons Why You Don't Need a CFO-And Five Signs You Do</em></strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Master the money side of your business-without the cost of a CFO.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>If you're like most entrepreneurs you didn't start your business to become a financial expert. But sooner or later the numbers start calling the shots-whether you understand them or not.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Revenue stalls. Expenses spiral. Scaling feels risky. And suddenly you're not running your business...your business is running you.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>In </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The CFO Myth</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge structure and clarity you need to lead your company with confidence-even if you've never opened a P&L before.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Drawing on 20+ years of experience in corporate finance M&A and consulting with fast-growing startups Rodrigo breaks down the difference between accounting and finance clears up common misconceptions and gives you a real-world blueprint for growth without chaos.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>This is the book for business owners who want to:</span></p><ul><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Make smarter decisions using data not guesswork</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Build a lean responsible spending culture across their team</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Avoid early-stage money mistakes that destroy momentum</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Put systems and controls in place before scaling</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Know when they're ready to outsource-or bring in a CFO</span></li></ul><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Whether you're launching a business looking to grow or stuck in financial fog </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The CFO Myth</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> offers tools checklists and eye-opening insights you can use immediately-without hiring an expensive executive.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Stop sailing blind. Start thinking like a CFO-until the day your business actually needs one.</span></p>