The Challenge of Public Relations

Last two decades have witnessed a sea-change in three key areas of Public Relations namely precept and practice launch of full-fledged UG/PG Courses and its emergence as a Management function. Students and teachers of PR have all along depended on books written by foreign authors who obviously did their writings with situations existing in their countries. The book authored by a veteran PR professional well known in academic circles and recipient of several State and National Awards is timely relevant and welcome addition to the scarce literature on the subject. In fact the first edition published in 1995 was immediately noticed by universities colleges and departments of journalism and mass communication and included in the reference books on the subject in their syllabi. Since then there has been a demand from the concerned circles for a revised edition encompassing what has emerged as the most challenging function in Corporates Government and Non-Government departments and organisations professional bodies and others. The new and revised edition covers newer areas and core concepts and practices of PR.