The Challenger Sale

<p><b>THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD</b><br><br><b>Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!<br><br></b><br><i>What's the secret to sales success?</i><br><br>If you're like most business leaders you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.<br><br>Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.<br><br><b>Any sales rep once equipped with the tools in this book can drive higher levels of customer loyalty and ultimately greater growth. And this book will help them get there.</b><br><b>______________</b><br><br>'<b>If you wish to become a better sales person buy and read this book</b> and when you have finished buy <i>The Challenger Customer</i> and read that!' Amazon Reader Review<br><br>'<b>Read it think about it implement it. </b>You and your organization will be glad you did' Professor Neil Rackham author of <i>SPIN Selling</i></p>