Changing Face of Management in Thailand
English

About The Book

<p>In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. <em>The Changing Face of Management in Thailand</em> examines in-depth the development of management during this pivotal period in the country’s recent history.</p><p>The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: </p><ul> <p> </p> <li>an examination of the political, economic, social and technological changes from 1997-2008</li> <p> </p> <li>specialist chapters that contextualise these developments from the marketing, HR and finance perspectives</li> <p> </p> <li>concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’. </li> </ul><p>With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.</p> <p>1. Introduction 2. Business in Thailand 3. Political Backdrop: 1997-2008 <em> </em>4. Socio-Cultural Context <em> </em>5. Tourism<em> </em> 6. HRM<em> </em>7. Marketing in Thailand<em> </em>8. Credit Risk Management Practices of Thai Commercial Banks 9. The Modernization of Thai State-Owned Enterprises<em> </em>10. Corporate Governance<em> </em>11. Corporate Women Managers<em> </em>12. E-communication<em> </em>13. The Thailand Brand 14. Conclusions</p>
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