The Chief Event Officer's Playbook

<p><strong><em>Business Book Awards Shortlisted in Sales and Marketing category</em></strong></p><p><strong>Explore the art and science of how to create and curate transformational events</strong></p><p>In an age of deep fakes and misinformation business and professional events are more important than ever before. Live events are where real people have authentic conversations where trust can flourish. They convene communities create connections and host conversations and ultimately they can change the world.</p><p>Events have been elevated around the boardroom table: they're no longer simply a cost centre but drivers of revenue and purpose. They have the power to inspire world leaders change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful transformational events is a strategic not a tactical undertaking. <em>The Chief Event Officer's Playbook</em> offers a blue print for a new generation of events; purpose-led outcome-driven and aligned to organizational goals.</p><p>Drawing on her decades of experience across a wide range of events - media-owned commercial events corporate non-profit and association - Sasha Frieze has created the essential guide for CevOs aspiring CevOs Event Directors and Planners CMOs boards and anyone exploring the strategic power of events for their organization.</p>