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About The Book
Description
Author
In the 1980s T. Colin Campbell PhD codirected a study of more than four dozen diseases and 367 items of socioeconomic lifestyle nutrition and genetic information across a population of 6500 adults in rural China generating more that 8000 statistically significant associations. Those groundbreaking results along with many other research projects described in the best-selling book The China Study support the theory that a whole-food plant-based diet is linked to lower rates of chronic disease. More than a million people across the world have read The China Study and have been convinced by empirical evidence to adopt a whole-food plant-based diet. The Campbell Plan goes beyond the why and shows listeners how to make the transition - and enjoy the journey - with practical guidance and a simple plan to make a whole-food plant-based lifestyle easy and sustainable. The Campbell Plan is full of the cutting-edge nutritional research that fans of The China Study have come to expect. Dr. Thomas Campbell speaks to the listener about health weight loss and the science behind it. He also addresses the biggest difficulties of transitioning to a plant-based diet; the most frequently asked questions he receives from patients practitioners and readers; and the most cutting-edge research in nutrition. The Campbell Plan's combination of practical tools and the research-based evidence of The China Study will change people's lives for generations to come.