The CI-Driven CEO

<p><span style=color: rgba(15 17 17 1)>This book debunks many myths. There are some common misconceptions about what Competitive Intelligence (CI) is and how it can benefit businesses. </span><em style=color: rgba(15 17 17 1)>The CI-Driven CEO</em><span style=color: rgba(15 17 17 1)> illustrates how CI is an essential function not an overhead expense that helps identify opportunities and </span><em style=color: rgba(15 17 17 1)>reduce</em><span style=color: rgba(15 17 17 1)> risk by uncovering critical insights senior executives can use to improve strategic decision making. Escape the data-darkness of the past and follow this guiding light toward the future.</span></p><p><br></p><p>In this story Jack the imperfect Chief Competitive Officer of Hewitt Games faces a huge challenge when an unexpected competitor enters the scene and threatens the lifeblood of his company. When he is appointed the interim CEO he must find a way to create a truly embedded CI-friendly culture and develop a strategy to outmaneuver the competition before all is lost.</p>