The Civic Brand

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>The Civic Brand: The Power & Responsibility of Place</strong><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)> is a bold and practical book that challenges conventional thinking about city-building tourism economic development and community engagement. Author Ryan Short introduces a new framework for shaping more resilient equitable and loveable places that is rooted in identity values and a triple bottom line.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>Drawing from years of experience working with cities counties and regions across the country Ryan Short shows how fragmented efforts siloed departments and surface-level branding have left communities struggling to grow with intention or preserve what makes them special. </span><em style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>The Civic Brand</em><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)> reveals how place branding when done right isn't just logos or slogans but about uniting people guiding policy and building shared civic pride. Blending strategic insight with vivid often entertaining stories from the field this book brings to life the challenges and triumphs of real places navigating growth decline and identity.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>Inside you'll discover:</span></p><p></p><ul><li><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>Why many communities face a crisis of identi</span><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>ty and</span><span style=background-color: rgba(0 0 0 0); color: rgba(255 255 0 1)> </span><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>how reclaiming that identity can be a turning point</span></li><li><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>How a true place brand aligns tourism economic development planning and engagement</span></li><li><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>The tools to shift from reactive marketing to proactive visioning and long-term stewardship</span></li><li><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>Why branding isn't just a communications strategy but a governance strategy</span></li><li><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>How cities of all sizes can build trust reduce division and foster authentic participation</span></li></ul><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>Whether facing overtourism or decline rapid growth or disinvestment division or disengagement this book offers a bold path forward. It's a call to city leaders planners business owners developers and residents alike to recognize their role in shaping place and to do so with purpose.</span></p><p></p><p><em style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)>The Civic Brand</em><span style=background-color: rgba(0 0 0 0); color: rgba(34 34 34 1)> is more than a book it's a movement to reimagine how we care for the places we call home.</span></p>