Clayton M. Christensen Reader

<p><b>The best of Clayton Christensen's seminal work on disruptive innovation all in one place.</b></p><p>No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts you need to understand clearly what disruption is and how it works and know how it applies to your industry and your company. In this collection of Christensen's most influential articles--carefully selected by <i>Harvard Business Review</i>'s editors--his incisive arguments clear theories and readable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen's newest article looking back on 20 years of disruptive innovation: what it is and what it isn't.</p><p>Covering a broad spectrum of topics--business model innovation mergers and acquisitions value-chain shifts financial incentives product development--these articles illuminate the impact and implications of disruptive innovation as well as Christensen's broader thinking on management theory and its application in business and in life.</p><p>This collection of best-selling articles includes: Disruptive Technologies: Catching the Wave by Joseph L. Bower and Clayton M. Christensen Meeting the Challenge of Disruptive Change by Clayton M. Christensen and Michael Overdorf Marketing Malpractice: The Cause and the Cure by Clayton M. Christensen Scott Cook and Taddy Hall Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things by Clayton M. Christensen Stephen P. Kaufman and Willy C. Shih Reinventing Your Business Model by Mark W. Johnson Clayton M. Christensen and Henning Kagermann The New M&A Playbook by Clayton M. Christensen Richard Alton Curtis Rising and Andrew Waldeck Skate to Where the Money Will Be by Clayton M. Christensen Michael E. Raynor and Matthew Verlinden Surviving Disruption by Maxwell Wessel and Clayton M. Christensen What Is Disruptive Innovation? by Clayton M. Christensen Michael E. Raynor and Rory McDonald Why Hard-Nosed Executives Should Care About Management Theory by Clayton M. Christensen and Michael E. Raynor and How Will You Measure Your Life? by Clayton M. Christensen.</p>