In New York a 13-year-old girl named Lisa eagerly awaited her birthday. With her mother busy she called her friend Emily to help with shopping. At the mall Lisa chose a lavender dress and debated accessories. The next day while cycling an eerie sound startled them. They discovered a creepy park and despite Emily's fears Lisa insisted on exploring. There Lisa found a clown doll holding a red balloon. Ignoring Emily's warnings she decided to take it home unaware of the dark mystery it held.