English
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About The Book
Description
Author
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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers television converts audiences into laborers who work for the media in the same way that workers do in a factory. By watching commercial messages on TV viewers actively create symbolic meaning but also generate profit for the media in return for the wage of entertainment.
Piracy-free
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Details
ISBN 13
9780415903530
Publication Date
-12-12-1990
Pages
-240
Weight
-347 grams
Dimensions
-156x234x12.93 mm
