The Commercialization of American Culture

Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible quran bhagwatgita rolled into one for all concerned about a habitable universe. --Suresh Kohli in The Hindustan Times This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard′s The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic showing advertising′s invasion of everything--classrooms doctors′ offices sports arenas concert halls museums. . . . Systematically researched organized and documented this book should be required reading for advertising and media students and for the general public.