The Commercialization of American Culture

Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors surgeries. The advertising industry is constantly seeking new consumer avenues the most recent including niche marketing database marketing cross-promotion and place-based marketing. In this valuable resource Matthew P McAllister critically assesses the role of advertising in society examines the recent innovations in technique and discusses the social and commercial implications of these developments.