Communication of Leadership

<p>With the crisis of leadership in the western democracies, there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions. This book analyses the communication strategies of six charismatic non-western leaders: Mahatma Gandhi, Nelson Mandela, Fidel Castro, Ayatollah Khomeini, Mohammed Mahathir and Lee Kuan Yew. The book addresses the following questions in order to arrive at a better understanding of communication and leadership:</p><ul> <p> </p> <li>How do leaders communicate? </li> <p> </p> <li>Do leaders communicate more by words, or actions? </li> <p> </p> <li>Do leaders have unique communication strategies? </li> <p> </p> <li>Are leaders moral beings, or impostors?</li> </ul><p>The book describes how each of these leaders designed a unique style that integrated verbal and non-verbal modes of communication. It argues that leadership style is performed through the cumulative interaction of non-verbal modes – dress, body language, physical possessions, symbols and symbolic actions – with verbal strategies for communicating visions, values and legitimacy. </p><p>In order to understand how each of these leaders undertakes a dramatic ‘performance’ of leadership, Jonathan Charteris-Black uses Erving Goffman’s notion of ‘Front’. Noting the inherent similarities between the mutual dependency of actors with audiences and leaders with followers, the book suggests that leaders – like actors – use metaphors and symbols to satisfy followers’ psychological and symbolic needs and that leadership is communicated through impression management, metaphor and media choices. </p><p>A fascinating and well executed study, this book will interest students and academics working on leadership, applied linguistics, communication studies and politics.</p> 1 The Magic of Leadership 2 Non-Verbal Communication and Leadership 3 Verbal Communication, Leadership and the Media 4 Gandhi The Soul of India 5 Nelson Mandela Leader of the Oppressed 6 Fidel Castro The Cuban Robin Hood 7 Khomeini And Divine Leadership 8 Mahathir: Modernizer Or Traditionalist? 9 Lee Kuan Yew: Surviving Insecurity 10 The Design of Leadership Style