The Competition Within

How do you connect with your members? How do you ensure that your association is at the center of members' online and offline conversations?<p> The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations as well as an opportunity that they must embrace.<p> But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major top-to-bottom transformation will catapult associations into a new uncharted competitive space. <p> Associations will make the change or contend with irrelevance in the face of globalization online communities digital and social media user-generated content and on-demand access to research and information.<P> They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible but easy. The competition has figured it out. Have you?