The Confidence Map

<b>A groundbreaking framework for making better decisions by understanding &#150; and mastering &#150; confidence.</b><br><br>What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater the answer is simple: everything.&#160;<br><br>In <i>The Confidence Map</i> Atwater explores the hidden role of confidence in the choices we make and why events described as being unprecedented are often entirely predictable&#151;if we know what to look for.<br><br>Using compelling stories from the past and present Atwater shows readers how to apply the same tools he teaches the world&#146;s leading institutional investors corporations and policymakers to help them make sense of complex situations and optimize strategy. <br><br>You will learn:<br>&#149; How psychological distance consistently affects the choices we make<br>&#149; Why Me-Here-Now decision-making is such a powerful force<br>&#149; What happens at confidence peaks that leads to our downfall<br>&#149; The five ways we respond to extreme vulnerability<br>&#149; When consumers' feelings of certainty and control - not price - drive demand&#160;<br><br><i>The Confidence Map</i> is a book about why we do what we do where we can and cannot trust our natural instincts and how we can make sense of a world that too often feels senseless.&#160;<br><br>Whether you&#146;re investing in technology stocks designing menu items for a fast-food franchise or running an emergency room Atwater offers an all-weather guide to avoid psychological traps spot opportunities and navigate the road ahead with clarity and purpose.