The Consumer Insights Revolution

<p>Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.</p><p><br></p><p>Key learnings:</p><ol><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong>Modernizing insights functions</strong>: Practical steps and real-life stories to evolve your insights team.</li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong>Strategic evolution</strong>: Develop your people processes and technology to drive significant organizational change.</li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong>Insights maturity framework</strong>: Achieve consumer-centric data-driven operations with a clear path to insights maturity.</li></ol><p><br></p><p>Discover how to:</p><ol><li data-list=bullet><span class=ql-ui contenteditable=false></span>Move from fragmented operations to a cohesive globally connected insights function.</li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Implement agile research practices to stay ahead of market trends and consumer needs.</li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Transition from data silos to integrated democratically accessible data.</li><li data-list=bullet><span class=ql-ui contenteditable=false></span>Become a strategic partner within your organization driving growth and innovation.</li></ol><p><br></p><p><em>The Consumer Insights Revolution</em> is an essential resource for market research professionals and organizations aiming to enhance their consumer insights align with consumer needs and achieve a competitive edge in today's fast-paced market.</p>