The Consumer Insights Revolution

<p>Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.</p><p></p><p>Key learnings:</p><p><br></p><ol><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Modernizing insights functions</strong><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>: Practical steps and real-life stories to evolve your insights team.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Strategic evolution</strong><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>: Develop your people processes and technology to drive significant organizational change.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><strong style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Insights maturity framework</strong><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>: Achieve consumer-centric data-driven operations with a clear path to insights maturity.</span></li></ol><p></p><p>Discover how to:</p><p></p><ol><li data-list=bullet><span class=ql-ui contenteditable=false></span><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Move from fragmented operations to a cohesive globally connected insights function.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Implement agile research practices to stay ahead of market trends and consumer needs.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Transition from data silos to integrated democratically accessible data.</span></li><li data-list=bullet><span class=ql-ui contenteditable=false></span><span style=background-color: rgba(255 255 255 1); color: rgba(33 37 41 1)>Become a strategic partner within your organization driving growth and innovation.</span></li></ol><p></p><p><em>The Consumer Insights Revolution</em> is an essential resource for market research professionals and organizations aiming to enhance their consumer insights align with consumer needs and achieve a competitive edge in today's fast-paced market.</p>