The Content Advantage

<p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>In </span><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The Content Advantage</strong><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)> expert Colleen Jones argues that in the age of AI-fueled digital disruption your organization faces an important choice. The choice is not whether to do content. Every business and organizational function demands content from marketing to communications to product experience to technical support to recruiting. The choice is whether to make your approach to content strategic scalable and sustainable. And therefore an advantage.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The third edition of this top-rated book offers a modern end-to-end approach for planning creating delivering sustaining and optimizing content that will make your business or organization thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers or users at the right time in their digital experiences.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Drawing on her deep and broad experience and the unique research from Content Science Jones offers the following and more:</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> Common mistakes in responding to AI + digital disruption. </span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> Guidance on creating a content vision.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> Actionable advice on responsible AI.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> A primer on conducting content analysis.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> Techniques for developing a competitive content strategy.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> Elements + principles of effective influential content.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> A blueprint for developing content intelligence.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> A maturity model for content operations.</span></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>> Three systems for end-to-end content.</span></p><p>> Useful checklists + worksheets throughout</p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>And don't miss the updated examples and quotes from leaders at Thomson Reuters Intuit CDC ServiceNow The Home Depot March of Dimes Mastercard and more!</span></p>