The Content Machine

<p>This ground-breaking study the first of its kind outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice Beijing Paris and London and fusing media theory and business experience 'The Content Machine' offers a new understanding of content publishing and technology and defiantly answers those who contend that publishing has no future in a digital age.</p>