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About The Book
Description
Author
As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human . Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favours fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range