Content Trap The: A Strategist's Guide
English

About The Book

“My favorite book of the year.”—Doug McMillon CEO Wal-Mart Stores. Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles Bharat Anand examines a range of businesses around the world from The

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Details

ISBN 13
:
9780143428619
Publication Date
:
28-09-2023
Pages
:
464
Weight
:
453 grams
Dimensions
:
153x234x27.51 mm

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