The Crafty Marketer

<p>There's marketing and there's Crafty Marketing. One is a job; the other is a professional craft. This practical guidebook will explain and show you step-by-step:</p><ul><li><ul><li>Just what is <em>craft</em>.</li><li>How the <em>realm</em> of marketing is bigger than you think.</li><li>How to <em>think</em> like a Crafty Marketer.</li><li>Why Crafty Marketing gets better <em>results</em> for the organization than does regular marketing.</li><li>How the included systematic sequential <em>Method</em> guides building marketing programs that win in the marketplace.</li><li>Why and how Crafty Marketers get <em>promoted</em> faster and become chief marketing officers.</li><li>How you can use the array of included <em>Tools and Techniques</em> to do everything in marketing including advanced processes to build & manage marketing teams evaluate marketing initiatives and score customer relationships.</li></ul></li></ul><p>Author Fred DiAddezzio J.D. former CMO has been practicing Crafty Marketing for over thirty years. He learned it the hard way from the bottom - up. Let his pain be your gain.</p>