The Creative Mindset: Mastering the Six Skills That Empower Innovation (16pt Large Print Edition)

Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them. Mitch Jacobson Executive Director Austin Technology Incubator UT Blackstone LaunchPad University of Texas at Austin Nearly all of todays major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesnt require an advanced education or technical skills--all employees can be creative. Often all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice tools and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate Replicate Elaborate Associate Translate and Evaluate. These six skills sequenced as steps simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. Its time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource and you dont have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille Anyone can cook.