Creativity Leap

<b>Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.<br>--Nir Eyal bestselling author of <i>Hooked</i> and <i>Indistractable</i></b> <p/>Too many people associate creativity solely with the arts even though to be an incredible scientist engineer or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon a creativity strategist with a background in cultural anthropology fashion and service design says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. <p/>Nixon says that since humans are hardwired to be creative it is a competency anyone can develop. She shows that it balances wonder (awe audacity and curiosity) with rigor (discipline skill-building and attention to detail) and that inquiry improvisation and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming law plumbing architecture perfumery medicine education technology and more--she offers illuminating examples of how creativity manifests in every kind of work. <p/>Combining creativity tools and techniques with real-world stories of innovative people and businesses this book is a provocation an inspiration and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate one that allows us the freedom to access our full human selves.