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About The Book
Description
Author
‘Out of curiosity comes everything’ – Steve JobsFrom Apple to Tata Tea many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer curiosity shapes the way one looks at products and their branding in innovative ways. In his new book Harish Bhat brings his expertise on branding communication and consumer insights to bear on a rapidly developing consumer-facing arena exploring more than fifty products places people books
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Piracy-free
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Details
ISBN 13
9780143456513
Publication Date
-11-10-2023
Pages
-348
Weight
-279 grams
Dimensions
-135x216x20.96 mm
Imprint
-Penguin Random House
Details
ISBN 13
:
9780143456513
Publication Date
:
11-10-2023
Pages
:
348
Weight
:
279 grams
Dimensions
:
135x216x20.96 mm
Imprint
:
Penguin Random House
Publisher
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