Customer Century

<p>Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard Ericsson Philips and Xerox this book is packed with hands-on advice to ensure business success in the new millennium. </p><p>Companies must learn to integrate communications three dimensionally; externally with key customers vertically between senior management and front-line workers and horizontally across departments. Filled with hints tips and strategies this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.</p>