The DaimlerChrysler merger

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Miscellaneous grade: A Northeastern University of Boston course: Cultural Aspects of International Business language: English abstract: In May 1998 the German car maker Daimler-Benz AG and America's third largest automobile company Chrysler Corporation signed a merger agreement to build the world's No. 5 automaker. Juergen Schrempp CEO of Daimler-Benz and Robert Eaton Chrysler's then boss saw a logical fit between the European luxury-car producer and the American maker of sport-utility vehicles minivans and medium-sized vehicles. The complementing product and geographical match seemed to prepare the merged DaimlerChrysler AG for the future competition in the automobile industry. [...]