The Dark Side of BI - When data mislead decision-makers

<p><span style=background-color: rgba(250 250 250 1); color: rgba(63 66 84 1)>In the era of dashboards KPIs and predictive analytics Business Intelligence (BI) is hailed as the future of smart decision-making. But what if the insights are misleading? What if biased models flawed metrics and ethical blind spots quietly undermine the very systems we rely on to lead?</span></p><p></p><p><span style=background-color: rgba(250 250 250 1); color: rgba(63 66 84 1)>The Dark Side of BI pulls back the curtain on the hidden dangers of data-driven leadership. From corporate scandals and misaligned incentives to psychological traps and privacy failures this book reveals how the misuse-and overuse-of BI can lead to billion-dollar mistakes reputational damage and organizational chaos.</span></p><p></p><p><span style=background-color: rgba(250 250 250 1); color: rgba(63 66 84 1)>Through gripping case studies-from fraudulent metrics to ignored safety warnings-this book uncovers the cognitive and ethical flaws that lurk behind even the most sophisticated BI platforms. It challenges business leaders analysts and engineers alike to rethink what it really means to be data-driven in a world where insight can mislead as easily as it can enlighten.</span></p><p></p><p><span style=background-color: rgba(250 250 250 1); color: rgba(63 66 84 1)>Insightful urgent and unafraid this is the BI book every organization needs-but no one wants to admit they do. </span></p>