Dark Side of Nudges

The concept of nudging has hit news headlines in recent years following the implementation of nudge policies in many parts of the world the establishment of behavioural policy units in some countries and the award of the Nobel Prize in Economics to the behavioural economist Richard Thaler in 2017. However questions remain about whether nudging is an optimal approach to policy-making. This book presents a critical approach to the study of nudging to highlight the foundations rationale and effects...See More